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Why you should hire a GEN-Z to do your GEN-Z marketing for you

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Hey recruiters-- Maddy here.

Did Kevin from Marketing submit yet ANOTHER project that is filled to the brim with misused GEN-Z slang and off-kilter references that make absolutely no sense? Did you just receive a submission that’s basically one big cry for help?

Is that project crying out for the help of someone… specific?

Someone… hip?

Someone… with the times, so to speak?

WELL, look no further, dear Recruiter. Word Tonic is HERE. We are NOT going to let you or your brand suffer through Kevin’s “close, but not quite” work. 

Not. Any. More.

If you haven’t heard of us here at Word Tonic, allow me to introduce you to your new favourite group of people.

Word Tonic is the world’s FIRST GEN-Z copywriting community-- and we’re going to save you from the pitfalls of advertising to marketing’s most sought-after demographic. We bet boring old Kevin can’t do that ;)

It Takes GEN-Z to Know GEN-Z

Listen, as great as Kevin’s been at his job, there are just some things that are better suited for people with more experience. 

Life experience. 

While we may have less years in the workforce, the big advantage we have over Kevin is that we’ve spent our whole lives as living, breathing members of GEN-Z. 

Who better to help you market to GEN-Z than an actual member of it?

Having a GEN-Z member on your team is the best decision you could possibly make when it comes to creating GEN-Z-focused advertising and content. 

In this case, it really does take one to know one. 

We know all the ins and outs of marketing to our generation. We’ve got all the memes, we’re on top of all the latest slang, and we’re up to date on all the trends-- 

How, you ask? Because we’re the ones that create them. 

Creativity Central

“But Maddy,” you might say. “Kevin has such great ideas! We couldn’t possibly listen to what your random GEN-Z copywriter has to say because we’re too busy listening to Kevin’s great ideas!”

I hear you. And while I’d love to let you listen to the marketing version of some random guy playing “Wonderwall” or whatever at you on the guitar (if you know one of these guys, you know them all), as your new friend and guide through this blog post, I can’t let you do that.

Not when I know that a group of 400+ GEN-Z copywriters with the most creative ideas I’ve EVER seen are RIGHT in front of you. 

If you don’t believe me, why don’t you check out our newsletter? Or maybe our awesome blog? If you’ve gotten this far and still aren’t convinced, take a look at THIS-- 

Yup. That’s right. We made an Official GEN-Z Slang Dictionary, courtesy of your incredibly helpful and incredibly CREATIVE (!!!) friends at Word Tonic.

See? We’re riiiiiiiight here. Right under your nose. All you have to do is take off those rose-colored Kevin glasses and let us show you the magic of real GEN-Z copywriters creating content for real GEN-Z consumers. 

Whew, that was a lot of alliteration.

We Know What’s Up

As the bolded title suggests for all of my lovely, literate new friends who have made it this far into my blog post… we (GEN-Z copywriters) know what’s up.

I’ve been doing a lot of talking about how amazing it is to have a GEN-Z copywriter on your team, but maybe you shouldn’t just be taking my word for it. 

Maybe you should take a look at Carolyn’s journey. She’s our fearless founder here at Word Tonic and a force of nature in the copywriting world. Don’t believe me? You should hear what AdAge has to say about it. 

There is real value in hiring a GEN-Z copywriter.

Not only do these top-notch publications see it, but so do the industry professionals that we learn from! We’ve had some amazing speakers here at Word Tonic from brands like Duolingo, Disney, and Bumble

We learn from the best of the best. Of course we’re going to be on top of our stuff.

We aren’t just any GEN-Z community… we’re a group of GEN-Z copywriters and creatives with the marketing experience to take your brand to the next level.

Or maybe the next few levels.

What’s Next?

You want your marketing to hit the mark. The absolute BEST way to do this is to bring on a GEN-Z copywriter. 

“Okay, Maddy,” you say, my dearest of new friends. “You’ve convinced me. 

How do I find a shiny, new GEN-Z copywriter?

Oh, you are SO in luck right now, because-- boy, do I have the answer for you. 

You’ve heard about how amazing Word Tonic is, with our snappy GEN-Z insight newsletters, super-fun blogs, and various impressive write-ups in acclaimed publications. 

Here’s the kicker, though. We’re not done.

Word Tonic doesn’t just provide incredible resources for its members, 

It also provides incredible resources for you.

Let’s talk about recruitment.

Word Tonic Has a Recruitment Service -- Just for You.

Take a deep breath, center yourself, and read that again.

Yes, it really is that easy to find the GEN-Z copywriter of your dreams.

And it gets better. You also have options here:

  • You can put out an ad for an open position in our newsletter. We’ve got more than 40,000 subscribers and that number gets higher every day. 


  • Get paired with the copywriting love of your life. Hop on a Discovery Call with us and we’ll make sure to partner you with a GEN-Z copywriter that fits exactly what you’re looking for.

Either way, you can sit back, relax, and let us help you find the perfect match for you and your branding needs.

“Wow, Maddy, you were so right,” 

You’ll say to me, after taking all of this amazing advice and finding your new GEN-Z copywriting superstar.

And because I’m not the type to brag, those are your words-- not mine ;)

I can’t WAIT to see and hear about all of the amazing work that gets done for your brand by your new, perfect, match-made-in-Heaven GEN-Z copywriter. 

Sending love from my little corner of our fantastic GEN-Z copywriting community,


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